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How to Define Your Target Audience?

What is the first thing that every marketing specialist does when starting a new project? Of course, learning more about the business, its product/service, competitors. The second step is setting the goals and creating a marketing strategy to reach those goals...

10 Marketing Tips for Freelance Designers

Starting a freelance business, there are a bunch of things a graphic designer has to learn: how to work with clients, how to manage the workload, how to promote one’s services, to name a few. Unfortunately, there is no straight path to becoming a freelance graphic designer....

How to Choose Your Logo Colors: Psychology of Colors

The importance of colors has been proven by many brands. We associate most of the famous brands with their colors. For example, when we think of Netflix, we imagine red, Facebook is blue, Starbucks is green. These color associations....

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